WYOMING FIRST LADY'S INITIATIVE TO

REDUCE CHILDHOOD DRINKING

 

 

Wyo teens choose liquor over beer

 Friday, July 27, 2007

When Wyoming teens drink -- and they do so more often than their peers in most other states -- twice as many choose hard liquor as choose beer or a malt beverage.

A study released today by the Centers for Disease Control and Prevention says that of the 45 percent of Wyoming teens who said they had drunk alcohol at least once in the month prior to a survey, two in five said they usually drank hard liquor.

One in five drank beer and one in five drank a malt beverage, such as Smirnoff Ice or a hard lemonade. Fewer drank wine coolers, wine or another type of alcohol.

The report says students may choose hard liquor above other alcoholic beverages because of its stronger ethanol concentration, and because it's easy to mix with soft drinks, which may taste better and make the alcohol easier to conceal.

These same factors may cause students to drink more alcohol at a faster rate than they would with other types of drinks, increasing the risk for effects like alcohol poisoning, the report said.

Having this information may be useful in planning underage drinking prevention strategies, the report said.

First lady Nancy Freudenthal, who leads an initiative against childhood drinking in Wyoming, said she was not surprised by the preference for hard liquor. She was surprised by gender differences -- 45 percent of boys prefer hard liquor, while only 35 percent of girls do. Girls' next preference was malt beverages, at 30 percent.

Sweet, fruity, colorful malt beverages have appeal to girls, "and that has brought girls into higher drinking prevalence than it might be otherwise if we didn't have those products on the market," Freudenthal said.

Freudenthal said when she was young, it seemed teens didn't care for hard liquor as much.

"The ads you saw for liquor did not really have a youth appeal. You saw the older man holding a martini."

She said the findings should concern parents because of liquor's high alcohol content.

The Youth Risk Behavior Survey was given in 2005 to 2,500 Wyoming high school students. In nine other states, more students reported "current alcohol use" than in Wyoming. Only three other states had more students who reported episodic heavy drinking, or binge drinking.

"Our numbers are still too high," Freudenthal said. "Culturally and environmentally we have too many signals that are going to our kids that suggest that alcohol is not a problem."

She said parents should consider three As when guarding against liquor use: be awake when your child comes home, be alert to their physical state, and be aware of whom they are hanging out with.

While it's difficult, Freudenthal said families should establish clear policies against underage drinking with no mixed signals, such as saying drinking is OK at home.

"It's tough because parents want to keep their kids safe more than keep them sober. My policy is, aim for both, expect both, and set that as the ground rules for your child."